Cruz ALtitude aka Neva Failin is a rising staple in the Atlanta music and business mogul world. With over 10 years of industry experience working with some of Atlanta’s top/rising artists, producers and event curators, Cruz ALtitude is a household name for branding developing a lasting name.
Cruz attended Georgia Southern University in 2007 to play football and to pursue his studies in business administration and music technology. Cruz was first solely a recording artist and engineer after finishing at GSU in 2011.
After starting the music group “Solo Grand” with a few of his childhood friends after college, that experience gave him the taste of the world of being an executive and would not leave his core.
Cruz decided to step out of his comfort zone in 2014 and started his own record label and music group “Neva Failin Outfitters LLC”. This brand is his baby along with the event platform “Spring Urban Fest LLC” in-which he started in 2016.
He is currently a full-time curator for some of the top talents around the country. Cruz also still has plenty of music to be dropped this upcoming year. Even though the mogul side of Cruz shines the brightest on most occasions, the artist is not to be unseen.
Cruz has performed, curated events and features with talents like Mike Will Made it, Skooly, Lovely Mimi, Usher, Baliona Beat, Supa Peach, Pnb Rock, Johnni Blaze, Mechie So Crazy, Street Bud, and several other industry talents.
Cruz’s momentum does not seem to be slowing down, it’s actually just the opposite, his event platform and music are gaining more cultural recognition every day. For a more in-depth look into this rising mogul, please follow Cruz ALtitude on all social media