Skincare and haircare products are some of the most used things in our daily life. In the increasing rate of carcinoma diseases, we need to become more concerned about the ingredients of the daily products we are consuming to get rid of other problems. The lifelong side effects of chemical ingredients can cause harmful diseases later.
Millennial nowadays are very concerned about the ingredients of their skincare and hair care products. They do not want to compromise their health by using cheap products.
Ayeesha Aquib has launched an organic skincare and hair care brand named Al-Safahat in 2018. She wants to provide beautiful products to help others to get rid of their skin and hair related problems permanently and organically.
The organic Saffron Gel of this organic haircare and skincare brand got famous rapidly, and it became one of the best selling products of Al-Safahat.
Ayeesha Aquib conducted the first exhibition of Al-Safahat at Sahil Hotel, Mumbai in 2018. The brand got recognized by many well-known makeup artists who started to use Al-Safahat 24k Gold Elixir as a primer. It hides the pores, and makes a good canvas to apply before make-up. During winter, Aqua Pearl Serum of Al-Safahat became one of the best selling products of this organic skincare and hair care brand. The Aqua Pearl Serum by Al-Safahat hydrates and moisturizes the skin during the dry weather of the winter season.
Al-Safahat used the vibe of the wedding season to grow their business. Ayeesha Aquib launched customizable hampers worth INR 2500/-. In the new year, they organized many giveaways and discounts to attract new customers. In 2019 March, a second exhibition for the organic skincare and hair care brand Al-Safahat was organized by Ayeesha Aquib at Sahil Hotel, Mumbai. After the huge positive response Al-Safahat received from various places in India, many bloggers and well-known make-up artists approached this organic skincare and haircare brand Al-Safahat.
Gradually Al-Safahat became famous on social media platforms. This organic skincare and hair care brand by Ayeesha Aquib reached 10k followers on Instagram by the end of 2019.
In the wedding season of 2019, the organic skincare and hair care brand Al-Safahat launched various products along with the ‘Bride-To-Be’ hamper. By the end of 2018, Al-Safahat already launched 7 face packs, 11 gels and creams, 5 serums, 4 face scrubs and many other products.
In July 2020, Ayeesha Aquib launched its limited edition product, the ‘Exotic Gold Facial Kit’. When the whole world was going through a recession period, and people were losing their jobs and unemployment problems were increasing along with a huge crash in the economy, Ayeesha Aquib did not let her brand Al-Safahat fall. She used this period intelligently, and started quarantine combo packs with offers, and gained many customers in India.