“Through today’s fiercely competitive online mediums, there is no shortage of successful ways to market your real estate business,” says Jeff Rohde, CEO and Founder of Dominant Status.
Dominant Status is a Kansas City based company that focuses on getting your real estate firm right in front of the proper customers. Their partnership team has over 15 years of combined experience in the digital marketing world and have worked with thousands of companies.
They offer their clients customized; but more importantly, proven online marketing strategies that generate leads and increase sales. Jeff Rohde says, “Sharing business cards over cocktails at networking events is no way to make new contacts in 2021. Large in-person, industry gatherings, that used to provide opportunities to establish connections, swap business tips and customer referrals, are now a thing of the past thanks to the covid-19 Pandemic.”
With one of the world’s largest influencer networks, having over 3 billion combined followers, the company is able to get brands in front of the right customer at the right time. This helps real estate companies get a broad, yet targeted reach. Rohde says “aligning yourself to those in society that have an expert opinion with a strong social impact can allow you the credibility that is necessary to conduct your business in the capacity that you always intended.”
According to Rohde, “There are a few crucial techniques that act as a foundation to market your real estate business. Ignore these, and you might find yourself drowning in a sea of competition, unable to distinguish yourself and attract the right clients.” He also shares, “Marketing cannot be overstated. Marketing in this post-covid culture has changed forever. The service provider or seller who has not taken the recent economic events as a wake-up call should turn in their badge right now. If there ever was a time to get on board with all of the types of Social Media Marketing that are available, now is the time.”
Beyond just social media or influencer marketing, Dominant Status is able to deliver world-class SEO that helps businesses climb the seemingly impossible ranks of Google and dominate the first page search (hence the name Dominant Status). Rohde claims “SEO and its tools are a must for anyone who wants to level up their business. In the past, it was like having a hand drawn sign on the corner pointing to your business. Now, SEO is your way of being noticed like a LED strobe light every time someone is searching for your industry. It puts you at the top of the search and more importantly ahead of your competition.”
As we move further into 2021, the digital realm is only going to expand. And while word of mouth marketing and “walk-by” traffic may have helped businesses survive through the 90s and into the early 2000s, businesses need to understand the new reality of the business landscape and realize that lead generation is no longer done the old-fashioned way. “You really need to run highly targeted and optimized digital ads to get results we were used to before.”
Rohde says, “Do not just hope you have enough possible customers in your funnel to make ends meet, instead be sure you have enough to fill your funnel and force yourself to take steps to scale up. Always be ahead of the funnel.” Jeff questions, “Why wait for your client to come to you? Grab your client’s attention now!”
“There are a few crucial techniques that act as a foundation to market your real estate business. Ignore these, and you might find yourself drowning in a sea of competition, unable to distinguish yourself and attract the right clients.” – Jeff Rohde
Despite social distancing and the inability of building in-person business relationships, you can still expand your network from afar using the proper marketing strategies. Lets face it, being able to attract the right customers was becoming more and more difficult, contact Dominant Status to overcome this difficulty. Dominate Status’s team of professionals are here and ready to assist you in this highly complex and challenging field of online marketing.