As a business owner, you surely know how hard it is to attract new clients. In fact, it sometimes seems like it’s nothing but a gamble. Some business owners are lucky enough to hit the jackpot, but some aren’t.
While that may be true to a certain extent, relying just on luck will get you nowhere. In truth, if you’re struggling to bring in customers, the problem could be that you aren’t advertising yourself well enough. But where do you even start, and what exactly to do?
Here at Leverage Media, we want to help your business grow to its full potential. For that reason, we’ve prepared this step-by-step guide on attracting new clients!
1. Make a Website
Nowadays, if you’re not online, you don’t exist. Or at least, your business doesn’t. In fact, 70–80% of potential customers will look up your company online before making a purchase. And if they can’t find it, they’re likely to grow suspicious and look for the same services elsewhere.
So before you do anything else, make sure to build a website. If you don’t know how to do it yourself, hire someone to make it for you. Of course, this service will cost you, but the benefits you’ll reap will far outweigh any expenses.
Once your website is up, don’t just leave it there and ignore it. Update it regularly, make sure every message and theme represents you and your brand. Your clients should look at your website and get a feel for your company’s mission and values.
2. Implement SEO
You’ve surely heard of SEO before — it seems to come up just about everywhere these days. But what exactly is it, and how can it help your business thrive?
SEO stands for search engine optimization, and it’s a set of practices that helps your website rank higher in Google search results. Basically, when someone searches for a service you offer, your website will show up at the top of the search results. Since clients are more likely to click on the first results and deem them more trustworthy, you’ll get lots of traffic. And lots of traffic naturally means more customers!
But there’s no special SEO button you click that automatically optimizes your website. Actually, quite a bit goes into it — keyword research and implementation, producing high-quality content and images, and making sure the website is secure. After all, Google cares about its users’ comfort and satisfaction, and it will promote your website only if you meet the criteria.
3. Get Your Business on Social Media
If you’re looking to have your voice heard, where do you go? Nowadays, the answer is simple — social media. Facebook, Instagram, Twitter, and even TikTok are excellent places to promote your brand and attract new customers. They have a large outreach and allow you to engage with your clients directly.
Perhaps the best part of promoting your brand on social media is that you can pour all your creativity into it. Write interesting and useful posts, post short videos, and upload pictures. If you’re feeling inspired, create a separate marketing strategy for each social media platform, and really make the most of them. However, don’t forget to always link back to your website so potential clients can learn more about you.
Now that you’re on social media, start joining groups and events where you expect to find people interested in your products. For instance, if you’re selling roof repair services, find a group for a town that gets affected by storms a lot. You can advertise your services there and soon enough get plenty of calls!
Of course, to effectively promote your business on social media, you need to know who your clients are. That way, you’ll know where to look for them and what to say once you find them. You can even create your own social media groups and get like-minded people to discuss their interests. That way, you build a personal relationship with them, which is crucial for customer loyalty!
4. Create a Google My Business Profile
Do you want your business to show up in Google Maps results? Then sign up for a free Google My Business profile and verify the ownership of the listing. Soon enough, when someone types the name or the location of your business, it will automatically show on Google Maps. Optimize the listing further, and Google will also promote it!
The best thing about promoting your business through Google Maps is that your services will show up exactly when potential clients need them. For instance, someone might type in “bike repair nearby.” If your business with its address, website, and reviews is the first result, that person will most likely choose your services.
5. Collaborate With Influencers
Growing your business’ social media page from scratch can be a daunting task. In the beginning, it may seem like you’re talking to yourself since there’s no one to listen. But you can speed up this process if you collaborate with some of the most powerful people online — influencers.
Influencers have large audiences that are interested in their opinions and recommendations. In a way, they are social media experts — they know how to promote themselves and their brands. And if such a person praises your products or collaborates with you, you can expect quite an influx of customers.
But be careful — not every influencer will be appropriate for promoting your brand, nor does it always make sense. For instance, if you’re a roof repair company, asking an influencer popular with young audiences for collaboration won’t bring any results. After all, why would kids and teens care about such a thing?
Ultimately, it all comes down to knowing who your clientele is and what kind of influencers cater to them. Then, you can make some incredibly lucrative collaborations!
Instead of waiting for new clients to find you, go out there and find them yourself. Taking a proactive approach can make a huge difference for your business, but only when you know where to look.
And if you aren’t sure, don’t worry — Leverage Media is here to help. We can implement all these steps for you and do so much more to help your business soar. So give us a call and put your company into our capable hands!