Aparna Singh on how she brought herself into the business and what were her strengths.
Starting her business in 2015, after a trip to India, Aparna was really inspired by the culture and trends Indian women follow to showcase themselves. The way Indian ladies get dressed and accessories themselves caught her eyes. Ever since we’ve seen bindis in the market or it came into being, not much attention was given to its embellishment and design. The only and hardly undertaken factor used to be the color of it. Aparna took it as a challenge and brought in the modern way of accessorizing a bindi. Here in the Indian Goddess Boutique, you will find the artistic features a bindi can show on itself, given by Aparna
Speaking of her business, Indian Goddess Boutique deals in luxury designer bindis, accessories, and brand-new swimwear collections, inspired by Indian fabrics and fashion. The authentic collection of her bindis and jewelry speaks about her brilliant design ideas and excellent detailing for her craftsmanship.
The USP that sets her brand and works apart is the intricate details on her bindis. Not just this makes it stand out from the crowd, but the ease they provide for the application of that one small accessory and the packaging is marvelous. This alluring range of bindis comes in luxury packaging that leaves an everlasting impact as it is said about the first eye impression. Other than the eye-catching factor, it comes with convenience as it includes tweezers for precise application and glue for further application of the one-time used bindis.
Though born and raised in Georgia, the US, Aparna’s family belongs from the ‘The City of Nawabs’, Lucknow, India. Her love for Indian culture is seen in her work. Aparna’s designs and her love for Indian fabric are heavily influenced by her Indian lineage. She launched her swimmer collection keeping the preference and comforts of clients as a priority. Talking from her fabrics to her designs to comfort, her collection has appealed a lot across the globe. This overwhelming response to her business has helped her to evolve.
Bringing the Indian Goddess Boutique into existence, Aparna has truly brought in the aesthetics of being an Indian by heart. Since pandemic was quite devastating for every individual in the world in any of the manners, Aparna also got hit by the same. The only difference was she never lost hopes and always stood for her business. That’s what helped her survive the global pandemic attack and shine bright in the business. Her way of showcasing the love towards the heritage of her country through her work has redefined the landscape of beauty and fashion that is not just a treat to the eyes but a lot more to the spirit as well.
Contact info – Instagram handle: https://instagram.com/aparnaofficial?igshid=15sv4sv3su8ec