He is the man and the mind behind the origination of a reality show based on the popular game Counter-Strike: Global Offensive.
It is a great sight to see how industries all over the world have shown progress over the years and how that has changed their dynamics for the better. The gaming niche is one amongst these industries that have only seen signs of exponential growth with the advent of the online mediums and video streaming sites that have been continuously attracting more and more people all over the world. Bezlikiy is one very well-known name in the digital space who grew first as a blogger and influencer on Instagram and created a successful lifestyle for himself and now has dived into becoming a creator of a reality show based on the popular video game named Counter-Strike: Global Offensive (CS:GO).
Bezlikiy is a Russian influencer who has tweaked the basics of a live-in reality show to fit in with the context of the Esports gaming space, with live streams available 24/7 of the show on Twitch. To let people know how the pro gamers of CS:GO play while living a lifestyle under one roof is what Bezlikiy aimed to show and that is how he has created much buzz in the industry.
Below he shares the secrets to marketing in the gaming industry.
- Connect with gaming influencers: Influencers are what people and brands need today to excel in their niche, says Bezlikiy, an influencer himself. He says that people need to connect with gaming influencers that may be relevant to their brands or products and quickly build brand awareness and leads.
- Use of video marketing: When it comes to reaching more people and increase engagement, nothing beats video content. It is said that the rise of video marketing goes hand-in-hand with the rise of the gaming industry. Creating powerful video content for social media can take creators to places, says Bezlikiy.
- Choose the different: Just like Bezlikiy did by choosing to explore the Esports gaming niche by launching his reality show with the pro players of the CS:GO, he jumped into an unexplored niche. He says this might be challenging, but challenges and risks are what can help people reach their unique success. Hence, it is essential to choose the different tools and leverage resources of the social media world to rise above others in the industry.
CS:GO is a game that is sitting amongst the top 10 in the Commonwealth of Independent States (CIS) and is amongst the top 170 in the world. Looking at the rise of the audiences and game lovers in online tournaments, Bezlikiy worked upon his idea to create their reality show to provide a different side of the gaming + reality show niche to audiences.
Interested in knowing more about this influencer and creator, follow him on Instagram @bezlikiy.