Great style always looks expensive, but it doesn’t necessarily have to be. While couture can break the bank, there are so many ways to compile a fantastic look without breaking your budget. With high to low brands, fast fashion, and classics putting together a well-designed closet is all about maximizing your budget and personality. Owner of States Shoes Laron Wilson explains why you don’t have to have a million bucks to look like a million.
Brand ambassador, entrepreneur, and influencer Laron’s passion for fashion runs deep. After launching his career on social media, Laron took an interest in handcrafted shoes for the mass market. “Not everyone can afford a $2000 pair of shoes,” says Laron. “I wanted my line of shoes to represent top quality at an affordable price.”
“A head-turning look is more about creativity than price,” states Laron. “When we use our imagination and truly tap into the persona, we want to portray, and we naturally come into our style.” For Laron, a million-dollar look is all about knowing who you are and wearing anything you choose with confidence.
Laron believes that impressive fashion is available at any price point. You just have to know where to look. “Aligning yourself with an expert or following a style influence who really speaks to you can help you find options that work for you,” explains Laron. “That is why I got into shoe design. Shoes are the finishing touch on an outfit, and I knew I could design something remarkable.” Laron’s show line is unique in that there is a different show for states and landmarks, giving his customers what they want to represent.
Whether it’s representing your city or something much deeper, Laron views fashion as an expression of self, not wealth. “Fashion should have no boundaries or barriers,” says Laron. “It should be accessible to everyone, and that is my objective.” With shoes at the forefront, Laron is changing the way we look at fashion in the future.