The world has turned upside down from what we knew it to be. From the rapid change in consumer behaviour to having to learn newer ways to communicate with the audience, businesses have had to unlearn as much as they have learnt in the past year.
And through it all, the one thing that has remained certain has been the impact of search engine optimisation (SEO) on a brand’s reach. With digital marketing being a constant and seeing more businesses accept it as a norm, understanding the possibilities of SEO in improving website reach during the lockdown has become imperative.
Here are some of the things we practise with all of our clients:
Make your website mobile-friendly.
We’ve seen several businesses go digital solely with the onset of the pandemic. Most of these brands that steered clear of digital marketing have begun to realise the impact of SEO on their businesses. And with people lounging in their homes spending all of their time on their mobile phones, it is evident that all interaction with a brand will be done by the audience through their handsets.
In fact, more than 50% of the worldwide web traffic takes place from mobile phones. Knowing this, it is easy to understand why making your website mobile-friendly at this time can help.
Find out what the audience wants to know.
The times are uncertain. People are panicking. They have a lot of questions that are left unanswered and you may have the means to be of help.
While researching for keywords that could help your brand, you can pick up keywords or queries that are relevant to your brand and that in your capacity to answer. The pandemic has drastically changed the world and brands now have a whole new way of approaching their audience while being sensitive to their plight.
Revamp your old content.
SEO is a long-term affair. And any content you post on your site is sure to remain there for eternity. However, search engine algorithms change frequently. While you continue posting fresh content, you can gain as much by refreshing all your old content.
It is important to also keep in mind that what people found informative at one time may seem insensitive in the current day and age. With so many changes we’ve seen over these past years, our communication needs to keep with the times and be as empathetic and informative as possible without hurting sentiments or seeming inconsiderate.
Give your headers and titles an update
Something that’s never at the top of the list, this little task can really shoot up your website reach to a notable extent. Trends change, and so do keyword search volumes. Outdated headers and titles will no longer serve the purpose you intended them to and a seemingly unnecessary task can go a long way in increasing your website reach and traffic and the overall organic performance.
Granted we’ve all seen most businesses go digital for quite some time now. However, the lockdown has increased people’s tendencies to be active on social media. Businesses are bound to find more people interacting on social media platforms than ever before, giving brands the impetus to create their social presence. So, while you’re posting your blogs on the website, adhering to the best SEO practices, go the extra mile and post them on the brand’s social media to bring in more visits from the crowd that prefers this new-age communication route.
We can anticipate a lot more changes in the foreseeable future with businesses having to keep up with the expectations of the audience. Using SEO effectively while taking the current scenarios into account is essential to give your website the boost it needs.