It is said that pictures are worth a thousand words, then what might be the estimate of the value of videos? It is this idea that is capitalized through video marketing. It is an advertisement strategy that integrates highly engaging videos into marketing campaigns.
Psychology says that what one sees is perceived better than what one reads and this is why video marketing is so popular these days. It helps brands convey a variety of messages and helps to build an impactful brand image. Jargons and jingles are pretty much outdated now.
In reference to video marketing, there’s a newer and highly engaging subordinate known as Native Video Marketing, let’s explore that more.
What is Native Video?
What do you do after you’ve created beautiful video content? You think of amplifying it as much as possible to gain as much engagement as possible. Unfortunately, different platforms have different time limits and layouts, but then what?
For example, You probably would use Youtube to capitalize primarily but how do you use the audience on Facebook, Instagram, etc. to come to your Youtube channel? Do you post links to your video everywhere? And how does that work out for you?
Statistics tell us that every social media user usually looks at such links as a distraction or interruption to their otherwise smooth internet surfing. The social media algorithm tells us that users engage better with video content than redirecting links. This is why Native videos are so popular and much better when it comes to gaining audiences from other platforms.
Why use Native Videos?
In simpler terms and proven results:
- They get a far better reach.
- They grasp more attention.
- They get higher viewer engagement.
- Study shows that watch time of the actual video also increases due to a great native video.
Outstream Video Ads
Native videos are also known as outstream video ads or in-read ads. These are the type of ads in the form of native videos (shorter, catchy, and engaging video content out of the original one). These ads appear outside of video playing applications as opposed to in-stream video ads like ads that appeared before videos on Youtube. These are touted as the game-changer for video ads for publishers.
Benefits of Outstream Video Ads?
The key benefits are listed below:
- Increased brand awareness
- Increased brand appeal
- Higher campaign reach
- Higher result i.e. increased purchases in online as well as in-store
- Able to target key customers
- Click-through rates of Outstream video ads are higher than instream CTRs.
Publishers of these ads have only one goal and that is to connect with existing and potential buyers, regardless of whether a publisher of these ads uses instream or outstream methods.
Which platform for video ads should you choose?
This should be a careful decision because it is very important as a publisher of ads to choose only authentic and expert platforms to save yourself from relentless fraudsters.
VDO.AI is one of the most trusted video advertising platforms with highly acclaimed results and a reputation. They have a successful reach of 750 Million people! 5:1 ratio of profit as a result of digital media advertisements. More than 800 happy customers and publisher partners and a track record of achieving as much as 10 times higher viewability of ads than the MRC standards.
They are the future of video advertising. Why, you ask?
Because, firstly, their ad formats are creative and originally authentic, something that’s severely lacking in the market right now.
Secondly, their global reach is unprecedented, their video ads for publishers are spread across over 500 leading web publishers.
Protection against fraud is their ethical priority, they are associated with the leading fraud protection vendors in the market. Their strategies achieve the highest standards of advanced consumer targeting.
Native videos bring out a better performance than the traditional way of video advertising. Sharing links might be really easy and less time-consuming but as we all know, all the good things take time. While that may be true, it’s not necessary to spend a lot of time tailoring a catchy native video when there are platforms that are ready to do the job for you professionally with expertise like VDO.AI.