If you have been talking about branding or brand identity meetings of an organization, or even if you are interested in reading and following branding topics, you may have encountered the question of starting a brand before the name, logo, vision, and mission. where is it?
Does the brand slogan appear from the logo or does the logo appear from the brand slogan? Can the company’s color palette be seen from the logo? Or first the color palette is determined based on the brand identity and then the colors are used in the logo?
In the following, we are at your service, dear ones, with a part of Sona Samipoor’s speeches related to these questions
Sona Samipoor: Everything starts from a Brand Purpose! A short sentence that, if used correctly, is very important in the success of your business. A statement that, if true and inspiring, can help motivate the company and its employees, improve the quality of work, bring customer satisfaction, and create a true and positive image of your brand in people’s minds. So be obsessive in determining and choosing it.
More important than choosing a brand goal, or rather Brand Purpose, is matching the rest of your brand with it. From brand vision and brand mission and brand slogan and brand values to color, logo, design and texture and so on. But since most brands, or rather all brands, did not come into being like this, (that is, in reality, it was usually the case that businesses chose a name for themselves and created a logo, and if branding was important to them, after 2 years, they just thought about it. Falling issues) I recommend that you try to match the components instead of destroying and rebuilding your brand.
The intention and goal of a brand should be something that is valid and valuable for another 100 years and we should not lower the goal of a brand to the business goals of the company. It has to be something we never fully reach, but we are always getting closer to it.