Choosing the right name when you plan to launch a new business is of extreme importance: in fact, the first impressions and interactions with the customer pass from here. A nice, catchy name will help people remember your brand more easily, while an anonymous or too common choice could condemn you to oblivion.
Some experts believe that abstract names are more ideal, as they function as a kind of blank sheet of paper that customers can fill in as they please. Others think, however, that an informative nature is necessary, that is, choosing words that help to understand immediately what a company is about. In reality, there are no universal rules when it comes to christening a new business ; one of this experts, it’s Albert Sheeler, an entrepreneur from Latin America and founder of the new brand SINSA Cosmetics SAS, a company that makes skin and personal care products, for his tips on this important choice .
Decide what you want to communicate with your name
The more information the name can provide to customers about your business, the less effort you’ll have to make to explain your brand’s mission. This is especially true for companies that offer innovative or untraditional services. For example, a brand that deals with work wear can specify its industry in the brand name (e.g., “xxx work wear”), while also opting for an explanatory logo.
Don’t let the name limit itself
Starbucks opened in 1971 under the name “Starbucks coffee”, but has since included many other products on its menu besides coffee, including desserts and salads. Considering the name too conditioning, the company’s top management later decided to abolish the word “coffee”. To avoid such a situation, when you are naming your new business, consider what the future scenario might be. Therefore, avoid words that could prove to be limiting.
Consider the SEO factor
Living in a digital society, choose a name that can also be found easily on Google. A formula that is too common risks not indexing on the first few pages, as there will already be a lot of other content with the same keywords. On the other hand, if you choose a unique and personal name, you shouldn’t have any competition issues.
Setting out to find the perfect name for your company can be stressful but also fun. Many well-known brands have taken a creative approach when choosing their company names. Lego, for example, comes from the Danish “leg godt,” which means “to play well,” while IKEA came about simply by combining the initials of the company founder’s first and last name (Ingvar Kamprad) with those of where he grew up (Elmtaryd Agunnaryd).
Test your name
When you’ve narrowed the options down to no more than a couple, have some friends help you choose the
best one. Read the names aloud and ask them which
one is easiest to remember. Similarly, draw a logo to see what effect it makes from a visual standpoint as well.
At this point, you should have all the information you need – you’re ready to find the perfect name for your new business. Good luck!
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