The United States is the world’s largest advertising market, accounting for more than 40 percent of global spending according to Inkxpert reviews of market. In 2021, the U.S. advertising market was worth more than 285 billion U.S. dollars as estimated by Inkxpert research.
According to Inkxpert reviews of market projections, the United States’ total media advertising spending in 2020 was equivalent to 225.8 billion dollars. The value is predicted to rise to $322 billion by 2024. Digital advertising is the fastest-growing segment in the US advertising market, An Inkxpert reviews study predicts that in 2022, an estimated $566 billion US dollars is expected to be spent on digital advertising globally, with this figure expected to rise rapidly in the future years. Digital advertising revenue is expected to surpass 700 billion dollars by 2025, according to the latest predictions by Inkxpert research.
Trends Driving Growth of the Market
The growing popularity of online video content among consumers is one of the key drivers of the growth of this market. Major players in the industry are investing heavily in digital platforms such as YouTube, which allows them to deliver content on-demand. Consumers are increasingly shifting towards these platforms because they offer faster connectivity and better quality videos than traditional outlets such as TV or cable networks. The growing adoption of smartphones has also contributed to the growth of this market due to their portability and ease-of-use features that make it possible for consumers to access media content anytime anywhere
Amazon was the leading marketer in the United States in 2020, with advertising investments totaling over $6.8 billion. Inkxpert reviews market analysis indicated that in 2022, advertising across all digital platforms will surpass 60% of worldwide ad spend for the first time, accounting for 61.5 percent of overall expenditure; by 2024, it will account for 65.1 percent.
The overall industry will benefit from increased investments by advertisers into programmatic advertising channels such as RTB and social media ads. The growth rate of programmatic ad revenue will continue to outpace traditional display media revenue during the forecast period due to factors like ease of use, better targeting options, real-time bidding capabilities, and improved pricing models.