Zachary Bernard is a Canadian entrepreneur and digital marketer. He’s also the founder and CEO of We Feature You, a public relations firm that serves the real estate space and other various industries. He empowers his company, other entrepreneurs, and major companies by equipping them with the strategy necessary to reach hundreds of thousands.
Zachary has always been gifted with entrepreneurship, but like any other successful person, his career path has also been filled with challenges. Nevertheless, he has worked with multi-million dollar companies and helped them grow in all ways throughout his career.
Zachary is originally from Dieppe, New Brunswick in Canada, and still lives there to this day. His journey started back when he was 10 years old with his first lemonade stand on the corner of the street, your typical entrepreneur. He’s done it all, from selling lemonade, helping companies automate processes and repetitive tasks internally to now helping clients become authorities in their space using the power of public relations and media features.
Having worked in online marketing for over 5 years, Zachary is your go-to guy for all public relations needs. In order to help his clients become industry experts and leaders, he develops the best media strategy according to their needs and enables them to be seen as experts and leaders. He realized the way businesses position themselves and are perceived online is one of the key factors in their growth and success. There is no doubt that business transactions are based on trust and recognizing the value of the product or service offered.
Digital footprints and marketing are complex topics. A marketer’s primary responsibility is to influence mindsets and behaviors in order to boost growth. Getting unimaginable publicity takes a combination of all these factors, which Zachary knows how to do. Whether it is media placements on major outlets or podcasts and TV segments, he has the ability to adapt to each client’s needs.
The thing about public relations is that you need to understand that people make their first impressions online the moment they see your content or your company. As a result, they make a major decision as soon as they see you – do I want to work with this person? What can you do to influence that exact question your potential clients or customers ask themselves? By making it clear and simple that they’ll be working with someone who knows how to deliver results and help you achieve your dream.” Zachary says.
Zachary believes that anyone who provides their expertise nowadays should begin by having an online presence, showcasing their knowledge, and making use of public relations to gain visibility and recognition as an expert and industry leader.