Alphabet’s most valuable real estate is the Google Doodle, which it used on Tuesday to advertise “AI Mode,” its newest AI search tool.
An animated picture on Google’s home page and landing pages for the Chrome browser directs users to AI Mode, the company’s newest search offering. A share button is also included in the doodle image.
The Google Doodle’s AI Mode promotion coincides with the tech giant’s efforts to introduce its newest AI features to a wider audience in response to demand from AI startups. These include Perplexity AI, which markets itself as a “AI-powered answer engine,” Anthropic, which produces Claude, and OpenAI, which produces ChatGPT.
In contrast to Google Doodles, which “celebrate history and culture,” the AI Mode’s placement on the company’s homepage is “just a fun promo,” according to a Google representative.
Google’s chatbot-like solution for complicated consumer inquiries is called AI Mode. In March, the business started showing AI Mode next to its search results page.
When seen from the home page, the product description says, “Search whatever’s on your mind and get AI-powered responses.”
Since its inception, more American users have been able to access AI Mode, which is powered by Google’s main AI model Gemini. Users can use voice, text, or graphics to ask queries in AI Mode. AI Mode, according to Google, makes it simpler to locate solutions to complicated queries that could have previously required several searches.
Google replaced the “I’m Feeling Lucky” widget, which is a location where Google seldom makes modifications, with the AI Mode feature in May, right beneath the Google search bar.
