One of the first commercial uses of Google’s video platform Veo 3 is a viral advertisement for the Women’s NBA Finals that was made entirely by generative AI.
The script for a commercial for the financial services company Kalshi was written by creator JJ Ace with the help of Gemini and ChatGPT. He then asked Gemini to produce Veo 3 prompts. AI then prompted AI, resulting in a highly memorable primetime spot.
Additionally, Veo 3 can produce audio that is perfectly synced with the video, including speech, background noise, and sound effects. With enough work, you can combine the incredibly lifelike video clips produced by AI video production tools like Sora and Pika to make a short film. However, they are unable to simultaneously produce sounds. However, Google’s Veo 3 is a game-changer since it can do so.
It is comparable to earlier Veo 3 demos in terms of graphic quality. Although the images appear realistic, each scene is brief since maintaining consistency is still challenging.
Human creatives shouldn’t be very concerned just yet, despite the remarkable results. Transitions break even in staged demonstrations. For instance, in one instance, a SWAT conducting a raid shot at nothing, and abrupt camera viewpoint changes ruined the appearance of a cohesive story.
The PJ In two days, Ace completed the WNBA project and produced 300–400 variants. However, the reality that Veo 3 also eliminates jobs tempers the excitement. Ace calculates that the cost savings over traditional advertising is almost 95%.
Veo 3 is part of the 73-country-available Google AI Ultra package. The platform is available to users for free for a month.
