Briana Stout turns passion into lifestyle with illuminate B. Candles

Her handmade, luxury soy candles have helped people restore their mind, body, and soul. The massive momentum and crazy growth a few industries have created can be attributed to a myriad of factors. Of course, the increased adoption of the latest tech trends across niches has been one major factor, but no one can deny the relentless efforts, passion, and determined mind with which founders and entrepreneurs have worked day in and day out to see their brand visions turning into reality. Who better than Briana Stout to serve as an example here, as a black woman starting a brand of her own from the ground up? Briana Stout is the brain behind “illuminate B. Candles,” which today has won hearts and done exceedingly well as a candle business, with products for home décor and self-care. With handmade, luxury soy candles, sprays, wax melts, and more, the brand has struck a chord with people seeking a relaxed mind, body, and soul that can illuminate their lives in the most positive way. The founder has turned her passion for candles into a lifestyle and a tangible business that shows signs of outstanding growth and success, both online and offline. She says that there is a unique art and science in creating the perfect candle, and her brand does just that, focusing on creating clean and eco-friendly products, unlike the traditional candle brands in the market. She recalls discovering alarming facts about the candle manufacturing industry, where most brands and companies use harmful chemicals and toxins, aka paraffin, in their candles. This ignited a spark in her to create an eco-friendlier and cleaner brand. Her journey began in 2019 with a simple candle-making kit, but her passion for creating a conscious brand with products that can elevate moods and make people feel better externally and internally has helped her thrive and turn her brand into a black-owned business success story. After rigorous efforts, including countless hours of research, candle experimentation, blending fragrances, and more, she created her brand from the ground up. Her genuine purpose and vision of her brand offering clean products led her small business to transform into a consistently growing business. illuminate B. Candles is a luxury lifestyle soy candle business dedicated to creating products that stimulate the mind, body, and soul. It offers people luxury, self-care, and restoration. Its premium hand-poured candles provide energy, positivity, and comfort at cost-effective rates. Do follow the brand on Instagram @illuminatebcandles_ to know more.