Meizu has made the audacious announcement that it will stop producing new smartphones, which represents a dramatic change in the company’s strategic orientation. Rather, the business will focus its resources and knowledge on developing artificial intelligence (AI-powered “devices of tomorrow”). Meizu has undergone a significant change as a result of this choice, going from being a well-known smartphone manufacturer to a leader in the rapidly developing field of AI-powered technology.
MEIZU CHANGES FOCUS: AI-POWERED “DEVICES OF TOMORROW” REPLACING SMARTPHONES
BEYOND MOBILE TRANSFORMATION:
“We effectively converted Meizu from a cellular phone company into an environmental organization in 2023,” said Shen Ziyu, the Chairman and CEO of Xingji Meizu Group. Meizu’s dedication to environmental sustainability is demonstrated by this. It probably had some influence on its decision to exit the market for resource-intensive smartphones.
REVISING THE MARKET LANDSCAPE: MEIZU
Shen also noted how the market for smartphones is changing and that, as a result of incremental advancements, users are keeping their devices on average for 51 months longer. He described the state of the smartphone market today as a “arms race” that is more concerned with specifications than with ground-breaking innovations, such as memory, sensors, and charging speeds. This is consistent with market trends that show how difficult it is to differentiate between flagship phones.
THROWING INTO THE FUTURE:
Meizu has strategically chosen to leave the smartphone industry in light of these changes. This includes the discontinuation of planned models such as the Meizu 21 Pro, 22 Pro, and 23. Meizu’s proactive strategy to navigate the evolving technological landscape and take advantage of new opportunities is reflected in this move.
AI-BASED VISION:
Meizu is now ready to fully embrace the world of AI, having spent the last two years preparing with great care. This entails assembling committed groups, assigning funds, and carefully organizing the creation of new products. According to Shen, Meizu is prepared to release in 2024 a brand-new mobile operating system made especially for the AI era. The company is going to launch its first AI-powered hardware product later this year. indicating a tangible move in the direction of its grand goal.
Examining and extending:
Meizu made a daring and well-considered decision to shift its focus to artificial intelligence. Even though the smartphone market is still very profitable, the company is well aware of the limitations of incremental innovation and the potential for artificial intelligence to completely transform a number of different industries. This change is in line with more general technological trends, where AI is becoming recognized as a force that is transforming many industries.
Still, there are several unanswered questions. It’s still unknown what Meizu means by the “devices of tomorrow.” Additionally, the ability of its AI-powered hardware and operating system to meet user needs and provide compelling functionalities will determine how well they succeed. A clear value proposition and strategic alliances will also be necessary for navigating the fiercely competitive AI market.
In summary:
Meizu made a daring and potentially game-changing decision when it decided to give up smartphones and embrace artificial intelligence. Even though the future is still unknown, the company is positioned to be a player in the developing field of intelligent devices thanks to its dedication to innovation and strategic focus on AI. The ability of Meizu to fulfill its commitments and offer consumers distinctive and worthwhile AI-powered experiences will determine the success of this change.
