Every flagship phone in 2024 will be judged against the bar established by the impending Galaxy Unpacked event. Samsung is attempting to define the future of smartphones with the Galaxy S24 Ultra.
Initially, the Galaxy S24 Ultra needs to be the quintessential “amazing phone.” Because Samsung develops its Ultra phones iteratively, the S23 Ultra’s popularity should easily continue with the necessary specifications upgrades.
It’s also important to keep in mind that the S24 Ultra is a member of a phone family. The Galaxy S24 branding has a halo effect, thus the Galaxy S24 and Galaxy S24+ phones must also meet high standards. Any problems with the lower-tier phones will affect the S24 Ultra.
The difference in performance between the Exynos and Snapdragon chipsets employed in the entry-level devices is something that the community takes very seriously. Fortunately, the S24 Ultra will only use the more esteemed Qualcomm Snapdragon 8 Gen 3 for Samsung, catering to customers seeking the maximum power.
Samsung’s widespread appeal, media attention, and prominent position in the Android market will guarantee that the Galaxy S24 Ultra is regarded as the flagship smartphone to beat in the future.
Artificial Intelligence will be strongly featured on smartphones at the next Galaxy Unpacked presentation. The invitation that proclaims, “Galaxy AI is coming,” gives away the game, in case you missed the signs. At the end of 2023, the Samsung Gauss AI system was formally launched.
The camera has already been teased with a number of unique AI functions; Zoom with Galaxy AI was included in the teaser videos for the Galaxy Unpacked events. What’s more, Qualcomm and Samsung have made sure that the corresponding Exynos and Snapdragon chipsets feature hardware specifically designed to improve AI and ML software processes.
In providing hardware support for AI and ML processes, Samsung’s Exynos joins and strengthens Qualcomm’s Snapdragon, MediaTek’s Dimensity, and Google’s Tensor. Thus, the market will be consolidated by the Galaxy S24, S24+, and S24 Ultra smartphones, which might have easily achieved AI with a different hardware vision. This is the method by which AI can be integrated into the Android system.
Samsung has the ability to introduce AI to the widest global market.
When customers enter a store with the intention of “purchasing a new Samsung,” AI will be available to them, initially through the S24 family and subsequently in the form of new Galaxy A smartphones and Galaxy Tabs throughout the year. OneUI will address the useful applications of AI in photography, and it’s likely that references to “Galaxy AI” will be made throughout the launch and at each point of sale.
Samsung has another area where it can lead by example in the future. The business might match Google’s guarantee of seven years’ worth of security and software updates for the Galaxy S line. Google has demonstrated the appeal of this, allowing Samsung to push itself to the front of the consumer market as a whole.
What will determine how the Galaxy S24 shapes the smartphone landscape in 2024 is Samsung’s concentration on delivering AI, consumer faith in the brand, and an extended support window for both hardware and software.