Kruthika Kumaran lost her mother a few years back who had a long history of skin condition and suffered for more than a decade. Unhappy with the commercially available skincare products which worsened her mother’s condition, she started reading the labels in each of her personal care products and was shocked to see the ingredients for products which claimed to be natural and herbal. From that day she started experimenting with Goat Milk based products which are readily available in their organic farm. After many experiments, they perfected a recipe which was originally created for the family and that is what they sell their customers too.. Goat Milk has a pH level very close to that of a human skin. It is also high in natural vitamins, minerals, fats and contains a very important mineral called selenium.
They started out with 2 or 3 goats on our farm and now there is a huge herd of healthy goats from where the fresh goat milk is obtained, and is used in making different goat milk products. Kumaran says “We have always dreamt about creating a clean and sustainable skincare range and Vilvah is a complete family project for us. Even our daughter Aadhya is an integral part of Vilvah’s journey. Our goal is to deliver world class skincare and haircare products to Indian consumers so that they don’t have to look for any other International brands.”
Kruthika explains ” Vilvah is a bootstrapped company and we started this from our home kitchen on a small scale with marketing through social media . On initial days, the brand spread mostly through word of mouth and our customer base improved organically. Consumers believe in quality products and once they are satisfied, there is no turning back and with the help of social media, the word spread faster. Our consumers trust our quality, transparency of our labels and our ethical policies”
Slowly, Vilvah has gone sustainable by going plastic free and replacing plastic bubble wrap with paper wrap and by using recycled paper invoices. More than being named as an Organic or Natural brand, they want themselves to be identified as a sustainable brand. Currently, they are catering their products to more than 20 countries and their sales predominantly happen online. The team has it’s facility in Coimbatore and will be soon moving to a green building with a 40000 sq ft production facility.