Life & Culture

Blue One Celebrates The New York Fashion Week Awards

Blue One Celebrates The New York Fashion Week Awards

For the past year, we’ve all missed out on some of our favorite concerts, events, and social occasions due to the ongoing risk presented by the COVID-19 pandemic.  During this time, Broadway’s 31 shows and musicals ground to a halt and MoMA’s was forced to close, curtailing the plans of the city’s art lovers.  Thankfully, not even a pandemic can close down the world of fashion, and the news that the New York Fashion Week Talent Awards are set to go-ahead has been great news for Hampton’s fashion powerhouse, Blue One. 

Fashion week is on track and online

The New York Fashion Week Awards celebrate the best of the world’s fashion designers and, this year’s event began online in January and will run until the 11th of February.  This is great news for fashion lovers everywhere who will be able to get their fix from the comfort of their own homes.  Two of New York Fashion Week’s biggest fans are founders of the Blue One boutique in Montauk, Crystal, and Jarret Willis.  Launched in 2007, the prestigious Blue One boutique is home to fashion from some of the world’s most exclusive designers, all lovingly selected by its founders.  Jarret Willis says, ‘We travel the world to source and select exciting new designers to feature in our boutique and, we’ll be keeping a close eye on New York Fashion Week this year’.  Like New York Fashion Week, the Blue One boutique has also turned to the internet in order to continue to serve its base of loyal customers.  Ranked the number one fashion store by leading fashion magazine, Elle, the Blue One boutique is one of the most talked-about fashion houses in New York, as testified to by the brand’s 76,000 Instagram followers.

Hamptons royalty

Through the brand’s incredibly strong following, Crystal and Jarret have become influencers within the fashion industry and are called upon by some of New York’s elite who regularly fly the couple by private jet in order to take advantage of their unique experience and expertise.  Crystal says, ‘Blue One is not just any boutique.  When you shop and follow us, you are privy to all the hot spots and places to dine in the Hamptons.  We’re fortunate to now call most of our billionaire clients close friends and are treated to private planes, $100,000,000 yachts, and trips all around the world.

During the pandemic, Blue One has gone from strength to strength as customers queued to take advantage of Willis’s unique curated shopping experience.  Jarret says, ‘We are very fortunate during Covid-19 to have been able to excel via a very captive audience being the NYC elite; many of whom have moved to the Hamptons full time’.

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