- The marketing campaign is now live including an ad that exclusively features Sourav Ganguly.
- Along with his brand ambassador role, Sourav is also an investor at Classplus
14th December 2020, Kolkata: Noida based Classplus, India’s main platform for helping coaching centres and teachers to finally establish their name online, has revealed that celebrated former Indian cricket team skipper, Sourav Ganguly, as the brand ambassador and nation-wide celebrity endorser. Along with his role as the brand ambassador, he even situated resources in Classplus according to his ability. Irrespective of his part as brand ambassador, Sourav has equivalently planted resources into Classplus based on his own ability.
To mark this esteemed collaboration, Classplus has kick started a cross-platform campaign, whose key focus is an ad with Sourav Ganguly himself. Termed as, ‘Mrs. Banerjee’, this ad has gone live yesterday, and is an amazing way to show gratitude to all our teachers without whose guidance, we would not grow into the successful and responsible individuals we are today. COVID19 pushed many offline ventures into a forceful halt; this advertisement makes us realize why it’s important to reach out to our teachers now more than ever. It also shines light on Classplus’s remote learning model and it’s bnefits, including the potential it has to generate a fresh future for each and every educator who dream of beginning their online teaching journey.
Watch the video at this link: https://bit.ly/3neXhlT
“We’re thrilled to introduce cricketing legend Sourav Ganguly as the official brand ambassador for Classplus. During his time as captain of India’s cricket team, Sourav proved himself to epitomise everything Classplus stands for – empathy, integrity, taking unexplored paths and building for the future. He’s carried these traits with him ever since, and we couldn’t be happier to have him on board,” told Classplus’s Co-Founder, Mukul Rustagi, while speaking of big the launch of their mission. “This ad reminds us of the role tutors and coaches have played in our lives. With Sourav’s association, we look forward to facilitating the shift towards online coaching, and empowering educators to mould many more leaders of tomorrow.”
The inventive agency who ideated this thoughtful advertisement is Option Design, and Opus Communication produced ‘Mrs. Banerjee’ under the famous movie director Aniruddha Roy Chowdhury. This celebrated industry veteran of both the Bengali and Hindi film industries, is very well known as the director of ‘Pink’, a spine thrilling movie from 2016; which acquired critical along with commercial acclaim and also won the National Film Award for Best Film on Other Social Issues.
Speaking of this wonderful collaboration, Sourav Ganguly told, “I am excited to launch this campaign alongside Classplus. During my time as a leader, one of the most important lessons I learned was the importance of backing my own team. Supporting players when they need it the most is critical to their future success. Classplus recognises that India’s tutors are vital to the nation’s academic success. As a category leader itself, it is applying these same lessons and providing educators with the support they need to transfer to a digital model. That’s what this ad showcases, and I can’t think of a better message to send out.”
Classplus lets all teachers to connect with coaching institutes with the help of a mobile application; allowing them to set up their identity on the internet, sharing content and study materials, conducting online sessions, and building their student base. Apart from tutoring, educators can also use Classplus as a medium to gain extra income by selling their study materials or notes.
We are all well aware of the fact that COVID19 has pushed various businesses that aren’t online to suddenly stop functioning; tutors and educators in the most part need a platform that’s very well integrated, instead of using hundreds of platforms to handle communication, share study materials and manage live classes. Classplus has been founded to meet all these needs of teachers and coaching centres. With a solid digital identity, Classplus stands to assist 50,000 teachers and consequently turn into every teacher’s favourite and preferred application in India.
Classplus, is a one of its kind mobile Operating System which enables training institutes to go online with their brick-and-mortar setup. Every year in India, almost 70M+ students go for offline training institutes to learn better, grasping a major of that market. Classplus’s main aim is to organize this huge and scattered market by assisting teachers handle all their communication, payments, assessments and online learning programmes with the help of a full-stack mobile solution that’ll double up as per their online content repository. Classplus was launched in 2018 by Mukul Rustagi and Bhaswat Agarwal. With 50,000+ educators and 7M+ students across 200+ Indian cities using Classplus, they have become the category leaders in India.
Co-founders of Classplus, Mukul Rustagi and Bhaswat Agarwal