In an effort to encourage more dependable purchases and shop on consumers’ behalf, Google unveiled an AI-powered shopping experience on Tuesday. Customers can virtually try on things, get the greatest deals, and curate suggestions using their images thanks to AI Mode, which blends Google’s Gemini and Shopping Graph.
Google’s virtual try-on for clothing items now uses user-uploaded photographs as part of AI Mode. The “try it on” button now recognizes fold, stretch, and drape on various body types thanks to a new bespoke picture generating model.
More than 50 billion product listings with ratings, costs, color choices, and availability information can be found on Google’s Shopping Graph. Google updates more than two billion product listings every hour.
Dive Insight:
Google has invested heavily in virtual try-ons, namely in the fashion and cosmetics industries, to give customers a more engaging experience.
Users can now regard Google’s technology as a personal shopping assistant thanks to its recent initiatives.
Customers can configure a price drop alert for an item by using the “track price” button. To set a notice, users can specify the size, color, quantity, and other item options they want.
Users can verify the purchase information and click the “buy for me” button when they’re ready to buy or after getting a notification. Google adds the item to the user’s cart and uses Google Pay to finish the checkout process. In the upcoming months, U.S. product listings will be able to use the checkout agent feature.
Google has used artificial intelligence (AI) into a number of aspects of its shopping experience, such as virtual try-ons, overview summaries, and product curation. However, Google’s AI progress isn’t limited to that. In order to drive and support AI-powered advancements, Google has also teamed with companies like L’Oréal for generative AI imaging and Warby Parker for intelligent eyeglasses.
