Michele Zanello on “how to create a winning music marketing strategy”

Michele Zanello on “how to create a winning music marketing strategy”

Michele Zanello is a digital entrepreneur, brand creator, and social media strategist with more than five years of experience in the field. His work has been acknowledged by prestigious online publications like Thrive, Yahoo, Benzinga, and many more. He’s also the CEO and founder of Midnight Milano, a marketing agency that specializes in strategy, branding, and social media security.

A winning marketing strategy helps you attract a dedicated fan base. It also helps you increase social media attention, and subsequently, your income. Here are a few marketing tips on how to develop your music career quickly and efficiently!

What is a marketing strategy?

Marketing is the primary tool for delivering your music to an audience as wide as possible. Whether you are a seasoned musician or a fresh voice in the music industry, you need to know how to sell your brand. 

If you are like most musicians out there, you want to spend your time focusing on your art instead of reading about marketing and business plans. However, if you want to make a name for yourself, you should spare a few minutes answering the main questions of a marketing plan:

What are you marketing?

Here, the answer is your brand, which includes your music, your playing style, and your artist persona.

Why are you marketing your brand?

The most obvious reason is to reach a wide audience, let the world know about your music, and maybe make a living out of it.

How are you marketing your music?

The answer to this question should start with your budget, which will help you determine how to approach the first steps of your marketing strategy.

Where will you be marketing your music brand?

Nowadays, most musicians use social media to raise awareness about their music.

Who are you marketing your music to?

Define your audience early on in your marketing strategy. This way, you will get to know the audiophiles who are most likely to listen to your music, to show up at your gigs, and to buy your records.

5 Tips for creating a winning music marketing plan

If you have the answers to all of the questions above, it is time to kick-start your music marketing strategy. Follow these simple, but effective tips to create it quickly:

  1. Build a strong brand

You already have your music style. Now, focus on your artist persona, your logo, and your social media imagery. Define what you stand for as an artist, and how you want your audience to perceive you.

  1. Discover your audience

Depending on your music genre, you should be able to identify your audience quite quickly. Discover your fans a bit more by understanding their personalities, their likes, and expectations. A quick survey on social media should help you solve this step easily.

  1. Research the market

Take the time to analyze the music market. Find out who your competition is, and determine if there is a niche where you can build brand awareness quickly.

  1. Set up your goals

Define your short-term goals and long-term objectives. You can aspire to become a global sensation or a social media star with millions of followers and fans.

  1. Define a budget-based action plan

Set up an exact budget for marketing your music. This way, you will know how much you can invest in advertising, recordings, social media management, and whatever you need to achieve your goals.

Michele Zanello

Founder: Midnight Milano

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