Along with Unlimited Plus and Unlimited Welcome, Verizon added Unlimited Ultimate to its myPlan lineup in 2023. To encourage customers to migrate to the more recent unlimited plans, the carrier is increasing the cost of some older unlimited plans.
According to CNET, Verizon intends to raise the monthly cost of its 5G Get More, 5G Play More, 5G Do More, and 5G Start unlimited plans by $4 per line. The rate change is slated to take effect on March 1, 2024, just a few months from now.
An official from Verizon informed the publication:
Verizon’s pricing increase seems to be an attempt to encourage users to switch to its Unlimited Ultimate, Unlimited Plus, and Unlimited Welcome plans. “They can easily move to myPlan and take advantage of the network option that works best for them, plus exclusive savings on the entertainment, shopping, and experiences that matter to them, including Disney Plus, Apple One, Netflix, Max, Walmart and many others,” the spokesperson continued, adding that customers on older plans could also do so.
It seems that only the 5G Get More, 5G Play More, 5G Do More, and 5G Start plans are impacted by Verizon’s most recent price increase. According to the spokesperson, the cost of the more recent plans has not changed.
Verizon began mailing payout emails to consumers earlier this month as part of a $100 million class action settlement for charging a postpaid wireless plan with false information and raising an administrative fee. The carrier declared that it would keep assessing a monthly “Administrative and Telco Recovery Charge” in spite of the settlement.