One of the leading traders in eCommerce, Arash Tahami, shares a wealth of knowledge and insight into his methods for building an online business and branded empire. With an extensive background and experience in eCommerce and branding, marketing, and import/export logistics – Arash breaks down what it takes to build the lifestyle that appears unattainable to most. Arash says eCommerce ‘gave him the debt freedom, financial freedom and location freedom to create a luxury lifestyle’ filled with luxury penthouse, supercars, yachts, designer fashion, extravagant parties, women and rubbing shoulders with the elite.
The business visionary says – ‘eCommerce has boomed especially since COVID19 hit and online shopping / contactless trade is now the way to go.’ Arash says, ‘It’s about working smarter – not harder and making money round the clock – even when sleeping.’ For this rising entrepreneur, making a residual income fuels his lavish lifestyle. It allows him to invest further into his other businesses, such as cryptocurrency/NFT and spend his time as he wishes.
When starting an online business, it is imperative to become acquainted with its means and techniques. An excellent social media eCommerce strategy can help you build brand awareness, communicate with customers, and generate more sales for your online store. Each day, more and more internet users use online social media platforms to research brands and shop online. Global online sales are forecast to reach 22% of all retail sales in 2023. Retail eCommerce market sales worldwide are expected to reach $6.54 trillion in 2023.
Types of e-commerce businesses
There are many ways to categorize eCommerce websites. Business websites/ online stores can be categorized based on the product or service they offer, the people they deal with, and the platform they run their business.
E-commerce has four main types that demonstrate transactions between consumers and the business unit. Mr Tahami briefly explains the different types of e-commerce businesses below:
- Business to Consumer (B2C)
A business model that involves sales between online businesses and consumers. Online stores such as Amazon or eBay, which sell products to consumers, run this sort of e-commerce.
- Business to Business (B2B)
The exchange of products, services, or information between businesses. For instance, websites and data centres that allow companies to search and find the products or services they want are pursuing business-to-business e-commerce.
- Consumer to Consumer (C2C)
One consumer sells goods or services to another consumer online. In this trading style, the trading medium, which is an online platform, is provided by a third-party company. Online auction sites are an excellent example of the given online business.
- Consumer to Business (C2B)
A business model in which consumers create value and businesses consume that value. So, technically consumers make their products and services available for being purchased online by businesses.
Different e-commerce sectors
- Trading physical/digital products
- Professional Services
Most used platforms
- Oracle Commerce
- Drupal Commerce
How do social networks make running eCommerce easier?
Let’s make this simple. Recent stats show:
190 million people can be reached by Facebook advertising
140 million people can be reached by Instagram advertising
170 million people can be reached by LinkedIn advertising
Arash added: “Popular social networks like Facebook, Instagram, TikTok, Twitter, Pinterest are usually not a substitute for online stores for vendors. Instead, retailers are using social media to display their outstanding products. Content creation such as photos and videos attract more consumers. Once consumers become attracted to an item on the store’s page, they are directed to the online store. From there, they can make their purchase anywhere in the world. As Mr Tahami is an expert in the import/export and logistics process, he offers the best shipping method for the online business in order to reduce the expense and do the delivery as quick as possible.
Another important topic that he believes to be considered is SEO (search engine optimisation). This process helps in getting traffic from free, organic, editorial, or natural search results in Google search engines. It aims to improve the position of your website on search results pages.
The future of e-commerce according to Arash Tahami:
Companies are competing hard to earn more shares. If we look at the analysis and statistics of eCommerce, it’s undeniable that this industry is witnessing significant growth and change each year. It’s possible to make a six-figure income just by sitting at home with a laptop. No matter where you are in the world, building an online business and brand allows you the freedom and flexibility combined with financial stability.