Content production expert
When we say content, we mean textual, visual and video content. Usually, the person in charge of producing textual content must also have a hand in the visual content, that is, be able to work with software such as Photoshop at a basic level and edit images as needed. The production of visual content is usually done by the team graphic designer. Video content also requires an editor, and depending on the needs of an organization, a cameraman or motion picture may be needed.
Duties of content production expert (text)
Write the textual content of the site
Basic image editing
Skills
Creativity in writing
Fluent in the principles of Persian writing
Familiar with WordPress content management system
Introduction to Content Marketing
Familiar with photo editing software such as Photoshop
Tasks of video and video content production expert
Creative photo design
Catalog design, brochure, banner
Designing Instagram posts
Video editing
Production of motion graphics
Skills
Creativity in creating new images
Mastery of software such as Photoshop, Corel, Illustrator
Mastery of editing software such as Premier
SEO expert (site optimization)
Content production without SEO is water in the mortar. If you have the best content on your site but do not invest in SEO, your efforts will be in vain. So a digital marketing team will definitely need an SEO expert to succeed. Now what are the duties of this expert and what skills does he have?
Duties of an SEO expert
Develop SEO strategy
Analyze site statistics using various tools such as search console and Google Analytics
Competitors research and analysis
Skills
Fluent in internal, external and technical SEO
Familiar with HTML and CSS
Fluent in search console tools, Google Analytics, Tag Manager and…
marketing expert
Let me start by saying that marketing and sales expertise in the digital marketing job market are two different categories. In fact, in large companies, the sales and marketing units are separate. Marketing is also different from visiting. Visitors are people who talk to a potential customer by phone or in person, introduce their product or service to him, and finally persuade him to buy by satisfying the customer. But a marketer is someone who studies and collects market information and based on the results of statistical analysis, to design advertising policies, product design and….
Duties of a marketing expert
Research the market and find the needs of customers to develop the best strategy in production, distribution and sales
Implement new strategies to develop market share
Maintaining a customer database and analyzing them to improve processes
Communicate with customers through methods such as email marketing
Skills
Mastering the concepts of customer orientation
Familiar with CRM software
Familiar with data analysis tools like Google Analytics
Sales Expert
The sales team, based on the policies set in the marketing department, communicates with the customer, negotiates the sale, offers the price, and finally registers the contract or sells the product and service.
duties
Turn people who have been attracted to the marketing team into buyers
Find a sponsor to produce new products or services
Skills
Familiar with negotiation techniques
Introduction to accounting
Familiarity with Excel software
Communicate usefully with customers
Familiar with CRM software
As you can see, digital marketing is one of the most lucrative businesses, and with enough experience and skills, you can ensure your job security. You may be earning between $ 100 and $ 150 at the beginning of your career, but a little patience will help your business thrive.
