What is the digital marketing market and its income? What Alireza Naghizadeh, a famous Iranian entrepreneur

What is the digital marketing market and its income? What Alireza Naghizadeh, a famous Iranian entrepreneur

Content production expert

When we say content, we mean textual, visual and video content. Usually, the person in charge of producing textual content must also have a hand in the visual content, that is, be able to work with software such as Photoshop at a basic level and edit images as needed. The production of visual content is usually done by the team graphic designer. Video content also requires an editor, and depending on the needs of an organization, a cameraman or motion picture may be needed.

Duties of content production expert (text)

Write the textual content of the site

Basic image editing


Creativity in writing

Fluent in the principles of Persian writing

Familiar with WordPress content management system

Introduction to Content Marketing

Familiar with photo editing software such as Photoshop

Tasks of video and video content production expert

Creative photo design

Catalog design, brochure, banner

Designing Instagram posts

Video editing

Production of motion graphics


Creativity in creating new images

Mastery of software such as Photoshop, Corel, Illustrator

Mastery of editing software such as Premier

SEO expert (site optimization)

Content production without SEO is water in the mortar. If you have the best content on your site but do not invest in SEO, your efforts will be in vain. So a digital marketing team will definitely need an SEO expert to succeed. Now what are the duties of this expert and what skills does he have?

Duties of an SEO expert

Develop SEO strategy

Analyze site statistics using various tools such as search console and Google Analytics

Competitors research and analysis


Fluent in internal, external and technical SEO

Familiar with HTML and CSS

Fluent in search console tools, Google Analytics, Tag Manager and…

marketing expert

Let me start by saying that marketing and sales expertise in the digital marketing job market are two different categories. In fact, in large companies, the sales and marketing units are separate. Marketing is also different from visiting. Visitors are people who talk to a potential customer by phone or in person, introduce their product or service to him, and finally persuade him to buy by satisfying the customer. But a marketer is someone who studies and collects market information and based on the results of statistical analysis, to design advertising policies, product design and….

Duties of a marketing expert

Research the market and find the needs of customers to develop the best strategy in production, distribution and sales

Implement new strategies to develop market share

Maintaining a customer database and analyzing them to improve processes

Communicate with customers through methods such as email marketing


Mastering the concepts of customer orientation

Familiar with CRM software

Familiar with data analysis tools like Google Analytics

Sales Expert

The sales team, based on the policies set in the marketing department, communicates with the customer, negotiates the sale, offers the price, and finally registers the contract or sells the product and service.


Turn people who have been attracted to the marketing team into buyers

Find a sponsor to produce new products or services


Familiar with negotiation techniques

Introduction to accounting

Familiarity with Excel software

Communicate usefully with customers

Familiar with CRM software

As you can see, digital marketing is one of the most lucrative businesses, and with enough experience and skills, you can ensure your job security. You may be earning between $ 100 and $ 150 at the beginning of your career, but a little patience will help your business thrive.

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